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Betway Strikes a Multi-Year Deal with Arsenal

Betway’s parent company, Super Group, announced on September 1, 2023, that the English Premier League side is the latest to join its football portfolio. Arsenal joins other clubs, such as West Ham, Betway’s Principal Partner and Brighton, an Official Global Partner. The partnership will help Betway with its branding as it will prominently feature at Arsenal’s 60,000-capacity home – Emirates Stadium. This branding will appear during all local Premier League games, as well as, FA Cup and Carabao Cup matches. According to Betway, the brand has ‘strong connections to North London,’ and seeing it across the Emirates will be a treat.

Enhance Content Experiences

A significant effect of the partnership is an improvement in the content available to fans. Arsenal has one of the biggest worldwide supporter bases, which means a need for quality content. The two companies will collaborate to develop material for global audiences. Betway Group CEO, Anthony Werkman, expressed the company’s excitement to work with Arsenal on delivering great content and experiences. T

he brand will develop worldwide activations and exclusive material to feature on all social media networks. Werkman also pointed out that all content will observe industry marketing protocols to ensure safe consumption for fans.

Responsible Gaming Education

The multi-year agreement between Betway and Arsenal does not stop at creating content. It also focuses on educating people on safe gambling practices. The club’s players and staff will receive comprehensive training on the code of conduct and responsible gaming, courtesy of Betway. They will learn about gambling-related harms and how to prevent them.

Part of the education will cover the RG tools and support available to gamblers. Arsenal already has similar programs, in conjunction with the FA and PFA. Their work with Betway will only serve to reinforce both brands’ commitment to responsible gambling and teach the public its importance.

According to Arsenal’s Chief Commercial Officer, Juliet Slot, Betway is among several other brands to partner with the EPL side in recent weeks. It is a testament to the club’s commercial strength. The two brands will work together to improve experiences and reach a wide audience. Betway said it is ready to support Arsenal domestically and across Europe during the current season and beyond.

Besides English football, Betway has partnerships in other European leagues, including La Liga and Bundesliga. The gambling operator also has sponsorships in a broad selection of sports, such as cricket, basketball and tennis.

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