Betway Strikes a Multi-Year Deal with Arsenal
Betway’s parent company, Super Group, announced on September 1, 2023, that the English Premier League side is the latest to join its football portfolio. Arsenal joins other clubs, such as West Ham, Betway’s Principal Partner and Brighton, an Official Global Partner. The partnership will help Betway with its branding as it will prominently feature at Arsenal’s 60,000-capacity home – Emirates Stadium. This branding will appear during all local Premier League games, as well as, FA Cup and Carabao Cup matches. According to Betway, the brand has ‘strong connections to North London,’ and seeing it across the Emirates will be a treat.
Enhance Content Experiences
A significant effect of the partnership is an improvement in the content available to fans. Arsenal has one of the biggest worldwide supporter bases, which means a need for quality content. The two companies will collaborate to develop material for global audiences. Betway Group CEO, Anthony Werkman, expressed the company’s excitement to work with Arsenal on delivering great content and experiences. T
he brand will develop worldwide activations and exclusive material to feature on all social media networks. Werkman also pointed out that all content will observe industry marketing protocols to ensure safe consumption for fans.
