The report outlines several critical insights:
This publication marks an important opportunity for the Dutch authorities to analyze a full year’s data post the inception of the KOA online gambling marketplace in October 2021.
The KSA observes that the country’s authorized gambling market achieved a GGR of €3.4 billion, which marks an 85% increase from the €2 billion recorded in 2021. This calculation was based on the BSR (Betting and Gaming Tax) gross gaming results, reflecting the stakes placed by players minus the winnings paid out.
The report attributes this GGR rise to the reopening of both online and land-based gambling venues following the lifting of COVID-19 related restrictions. It is noted that land-based venues were affected until these restrictions were completely lifted at the end of February 2022.
Online gambling in the Dutch market is reported to contribute 23% to the total market share with a €1.9 billion GGR, which represents about 56% of the licensed market share. Since the legalization of online gambling, there has been a BSR increase from €1.5 billion in 2019 to €1.9 billion in 2022. Conversely, the land-based gambling sector has seen a decrease of 30% since 2019.
The KSA’s findings reveal that the sports betting market, while smaller than the online casino segment, has experienced a significant rise, with a 260% BSR growth to €319 million. The majority of this revenue (83%) has been credited to online sports betting platforms. This sector has seen a year-on-year growth of 4% in 2021 and 10% in 2022.
The Market Scan also sheds light on the significant shifts in the Netherlands’ gambling landscape, particularly noting the impact of the July 2023 ban on public gambling advertising through television, print media, or outdoor ads. KSA expresses its commitment to implementing rigorous compliance checks to ensure that gambling operators adhere to this new regulation and direct their marketing efforts exclusively towards players over the age of 24.
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