Bally’s Corporation streamlines its tech ranks, consolidating its workforce by 300 to pave the way for the White Hat gaming architecture. A move designed to escalate the quality of their online sports betting and casino services.
The chief architect of Bally’s future, CEO Robeson Reeves, has put forth a strategy focused on the Interactive unit’s margin enhancement. Despite anticipating a $60m dip this year, the move signals a shift towards leaner, more streamlined operations.
Transition to the White Hat PAM solution is already bearing fruit in the sportsbook domain, with BallyBet witnessing a surge in user engagement. Reeves envisions a unified customer support system that simplifies the interactive experience across platforms.
Despite a reported operational loss, Bally’s Interactive division has seen a substantial revenue climb of nearly 34% year-over-year. With the anticipated online casino monopoly in Rhode Island, Bally’s strategy is firmly set on ensuring profitability by FY2025.
The expansion of BallyBet is crucial to Bally’s strategy, with launches planned in three additional states by year-end. EVP and CFO Marcus Glover underscores the importance of a deliberate expansion strategy, positioning BallyBet as a funnel to future iGaming growth.
Bally’s is advancing on three strategic casino projects. While navigating the Chicago launch and Tropicana uncertainties, they are bidding to transform the Bronx’s golf course into a casino haven, with Soo Kim expressing optimism about local support and the potential for prudent partnerships.
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