With this integration, Playtech’s operator partners will have access to over 35,000 ESportsBattle events each month, including up to 50 betting markets per event. This partnership offers round-the-clock coverage, ensuring operators can provide their customers a comprehensive esports betting experience.
Beter CEO Gal Ehrlich expressed enthusiasm for the partnership: “Playtech is a true giant of the industry, and we are thrilled to integrate our esports content for their operator partners.”
Chuck Robinson, Beter’s Chief Revenue Officer, pointed out the competitive advantage: “This deal highlights the growing need for compelling esports betting. Our content supports operators in tapping into this expanding vertical.”
In 2024, Beter continued to expand through partnerships with Codere and SportyBet, enhancing its presence in Spain, Latin America, and Africa.
