Sport News
MGM Teams Up with Grupo Globo for Brazil Betting Market Launch
MGM Resorts International is making a bold move into Brazil’s lucrative betting market by forming a joint venture with Grupo Globo, Latin America’s largest media group. The partnership is focused on securing an iGaming and sports betting license, positioning BetMGM to deliver top-tier gaming experiences in Brazil.
A Landmark Move in Latin America
MGM’s collaboration with Grupo Globo marks a pivotal moment in the company’s expansion strategy. With Brazil’s regulated gambling sector valued at over $3 billion and a rapidly growing number of sports bettors, the venture is poised to tap into one of the most promising markets in Latin America.
Pending license approval, BetMGM services could be available to Brazilian customers as early as next year.
Combining Strengths for Market Success
The new venture will be based in Sao Paulo, drawing on local expertise and the extensive reach of Grupo Globo, which connects with 70 million people daily.
The venture will also utilize LeoVegas technology, ensuring a seamless and innovative betting experience for Brazilian customers.
