Dimitar Berbatov Becomes Official European Ambassador for LiveScore
Former footballer Dimitar Berbatov is now LiveScore’s European brand ambassador. His role will involve major media campaigns and content creation, continuing the successful partnership with the company.
LiveScore Welcomes Berbatov as European Ambassador
LiveScore has appointed Dimitar Berbatov as its European brand ambassador, strengthening its position in the European market. Berbatov will participate in various campaigns and media appearances for both LiveScore Media and LiveScore Bet, continuing his collaboration with the sports betting company.
This partnership builds on Berbatov’s previous involvement with LiveScore’s ‘Extra, Added Time’ campaign, which promoted mental health awareness in football. The campaign also saw charitable donations for every key Premier League moment after the 90th minute.
Expanding Reach in European Markets
LiveScore CEO Sam Sadi expressed confidence that Berbatov’s iconic status and fan engagement would help drive the company’s European growth. Berbatov himself voiced excitement at continuing the partnership, aiming to inspire fans and bring them closer to the sport.
This announcement comes as LiveScore expands globally, with the recent appointment of Timothy Oh as the company’s first Regional Director for Asia. Despite some recent restructuring, including job cuts, LiveScore remains focused on expanding its global presence.
