Betby Joins Forces With Magnus Carlsen for ‘Make Your Move’ Campaign
Betby has unveiled its latest marketing initiative, Make Your Move, starring Magnus Carlsen, the five-time Chess World Champion. The campaign spotlights the importance of strategic decision-making in iGaming, drawing parallels between the precision of chess and the complexities of sportsbook operations.
Magnus Carlsen: The Face of Strategy
Magnus Carlsen’s remarkable career as a chess grandmaster makes him the perfect choice to lead this campaign. Known for his strategic brilliance, Carlsen embodies the qualities that Betby values—anticipation, adaptability, and calculated boldness. The campaign features Carlsen assessing various scenarios, symbolising the meticulous planning and decision-making essential for iGaming operators to thrive in a competitive market.
Pierre Pulis, Betby’s Head of Marketing, explained, “Magnus Carlsen embodies the precision, strategy, and vision needed to excel at the highest level. His ability to make bold yet calculated moves mirrors the challenges faced by sportsbook operators in the iGaming landscape.”
Strategy and Innovation: Betby’s Core Principles
The Make Your Move campaign is a reflection of Betby’s dedication to strategic excellence. As the iGaming industry continues to grow, Betby aims to emphasise the critical role of foresight and planning for operators.
This initiative also aligns with Betby’s recent expansions. In October 2024, the company partnered with Moonrail to enhance sportsbook and esports operations for CSGOEmpire, focusing on trading and risk management across multiple markets. Similarly, a September collaboration with 4rabet strengthened Betby’s presence in Asia, offering tailored solutions to meet regional demands.
Why This Campaign Matters
Betby’s partnership with Magnus Carlsen not only highlights the importance of strategy but also reinforces the company’s position as a leader in iGaming innovation. By blending the intellectual sophistication of chess with the dynamic nature of sportsbook management, the campaign underscores Betby’s vision of empowering operators with the tools and insights needed to succeed.
Betby’s Make Your Move Campaign: Championing Strategy in iGaming
With Make Your Move, Betby delivers a powerful message about the significance of strategy in the iGaming industry. Backed by Magnus Carlsen’s brilliance, the campaign captures the essence of calculated decision-making, positioning Betby as a driving force in a rapidly evolving market.
