Italy’s sports betting revenue decreased in the months leading up to the FIFA World Cup
Changes in Italy’s Sports Betting Market share as of November 2022.
Italy’s Betting Industry Experienced a Drop in Revenue in the Lead-Up to the Fifa World Cup
From €331.1m to €322.5m: Italy’s Igaming revenue Dropped in the Lead-Up to the Fifa World Cup. Italy’s Igaming revenue has been stable since it hit the past €300m mark in September 2022, this changed when November’s revenue decreased to €322.1m, down from October’s revenue of €331.1m. While this is a 2.6% decline on a month-on-month comparison, it is a 6.0% increase in a year-on-year comparison.
Sports betting drop in revenue was the highest at 4.3%, but all verticals, including casino revenues, experienced the decline. However, unlike retail sports betting, which suffered a 16.4% decline in the same month, online sports betting fared better. Compared to sports betting, casino revenues dropped from €180.0 m to €176.1m, a 2.1% drop.
While the majority of market shares of casino operators by GGR were stable in November, Eurobet, which has a market share of 6.1%, experienced a significant move, as it dropped from 5th position to the seventh position in the rank of operators with the most critical market share. Lottomanica/Goldbet still holds the first position with a total market share of 12.7%. Tombola International is the newest operator in the top 20 categories, thanks to its 1.2% market share for November.
What Happened With the Bookies?
Like casino operators, online sports betting companies maintained stable market shares in November, but SKS365 dropped from 10.5% to 9.5%. The biggest winner was Bet365, thanks to the increase in market share from 9.7% to 11.4%. Lottomanica/Goldbet still holds the first position with 15.7%, followed closely by Sisal with 15.4%.
Regarding retail and online sports betting combined, Lottomatica/Goldbet is the biggest loser after dropping from 23.6% to 21.8%. Despite the drop, they are still far ahead of Snai, which holds the second position with 15.3% of November’s market share.
With an increase from 40.58% to 44.96%, Pokerstars had the highest market share for the poker tournament in November. This market share was the highest recorded since April 2022, when they had a 48.75% market share. While minimal, Pokerstar also increased its cash games’ market share from 39.66% in October to 40.32% in November. November was also a good month for Microgame, as they replaced Bgame in the tenth spot, becoming the new entrant to the list of top 10 poker cash games.
