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WA.Innovations Names Jasper Meijer as New Head of Strategic Initiatives

Leading provider of B2B igaming and sportsbook services, WA.Innovations, recently revealed the appointment of Jasper Meijer as the company’s Head of Strategic Initiatives. Meijer, boasting over two decades of experience in management consulting, is recognized for his “depth of knowledge and strategic vision,” as per the company’s announcement.

Strategic Expansion under Jasper Meijer’s Leadership

At a crucial juncture of growth, Meijer’s arrival at WA.Innovations coincides with the firm’s expansion of its igaming offerings, which includes notable enhancements to its WA.Sports and WA.Fantasy divisions.

Meijer’s Influential Role in Digital and Gaming Sectors

Previously, Meijer played a key role as a Senior Partner at Bain & Company in Amsterdam, where he spearheaded the DIGIT (Digital, Internet, Gaming, and Technology) division. His broad expertise encompasses areas such as strategic development and execution, marketing and sales operations, and organizational structure and efficiency.

Prior to his tenure at Bain & Company, Meijer was instrumental in establishing Axis Strategy Consultants in Amsterdam, focusing on the European telecommunications market. His tenure at Axis displayed his proficiency in merging industry-specific insights with overarching strategic plans, cultivating a dynamic consulting atmosphere.

“Jasper’s entry as our Head of Strategic Initiatives is a pivotal moment in our organization’s evolution,” remarked Laura Jenskins, CEO of WA.Innovations. “His profound sector knowledge and strategic prowess are in exact alignment with our aspirations. We are excited to have Jasper on our team, and confident that his leadership will propel WA.Innovations to unprecedented heights in the sector.”

Enhancing WA.Innovations’ Market Offerings

WA.Sports also announced, in line with Meijer’s appointment, an upgrade to its sportsbook services, aiming to enhance user experience. This upgrade will introduce features like real-time streaming, innovative betting options, promotional Free Bet initiatives, refreshed user interfaces, and more, promising a user experience that is both personalized and engaging.

Launching New Ventures: WA.Fantasy’s B2B Network

Additionally, WA.Fantasy is preparing to unveil its B2B Daily Fantasy Sports Network (DFS) in the early part of 2024. This innovative offering is designed to resolve the common challenge of liquidity in fantasy sports by establishing a solid network akin to poker networks, which leads to larger prize pools. This launch aims to provide sportsbooks and online casinos with distinct, gamified offerings, differentiating them in the competitive marketplace.

WA.Innovations’ Milestones and Market Expansion in 2023

2023 has marked a year of significant achievements for WA.Innovations, including receiving the Silver Award for Platform Provider of the Year at the SBC Latinoamérica 2023. Another highlight for the company has been its expanding presence and business growth in the Brazilian market, resulting in strategic partnerships with leading operators.

The firm emphasized its role in the meteoric rise of PixBet as one of Brazil’s premier sports betting brands, underscoring WA.Innovations’ capacity to deliver impactful and effective solutions to top-tier industry players.

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