Greentube Assesses the iGaming Industry in the USA in an Exclusive Interview with SBC Americas
Greentube’s Director of Global Sales and Key Account Management, Markus Antl, recently gave insight into the iGaming industry in the USA in an interview with SBC Americas. The leading game supplier already has licenses in four states while live in several casinos. Greentube’s appreciation of the USA market was clear.
Progress of iGaming in the USA
Markus highlighted that the US has recently experienced an annual 30% growth year-on-year in the online casino gaming market. It provides for significant potential for operators and suppliers while identifying which states are in line to go live having acquired sports betting regulation. He further highlighted that Greentube is live in New Jersey and Michigan with plans to expand to Pennsylvania and Connecticut.
This success in the past two years is despite challenges in data centre setup, certification, and game provision aggregation. Greentube intends to launch localised content and seek partnerships to strengthen its base in the USA.
Importance of Tier-One Operators to Suppliers
A few big players have a majority of the US market share hence game suppliers must forge a strong collaboration with them. It ensures extensive product reach, feedback from players, and engagement in positive trends and synergy creation. Markus highlighted that’s the goal with Greentube with already signed nationwide deals and more to follow.
Succesful Games and Game Categories by Greentube
The US iGaming industry is growing due to land-based content being available for online play. High rollers, especially, have been snatched up with familiar slots, mechanics or designs. Greentube identified this to provide a mix of games with already proven game themes and designs in the US market and new creative content.
American Gamers’ Preference for Jackpot Games
Games featuring jackpots are amongst the most popular titles in the US market. Jackpots are a common strategy to attract players hence Greentube also incorporates them into its game portfolio. This includes creating new jackpot families and inputting jackpot mechanics in the gaming content.
Potential States to Soon Start Embracing iGaming
Markus revealed that New York, Nevada, and Florida are most likely to embrace iGaming within the next two years. This is due to recent developments and states with existing sports betting regulations having more likelihood to do so.