Chess Icons Carlsen, Nakamura and GothamChess Unite with BETBY at ICE Barcelona
BETBY is set to raise the bar at ICE Barcelona 2026 with a standout activation that blends elite intellect, digital influence, and live entertainment. Three of the most recognisable names in modern chess will appear together in Europe for the very first time, turning the spotlight firmly on strategic excellence.
A Historic First for European Audiences
The Tier 1 B2B sportsbook supplier has confirmed that Magnus Carlsen, Hikaru Nakamura, and Levy Rozman — widely known as GothamChess — will join forces during the event. The appearance marks a rare public gathering of the trio on European soil, instantly elevating ICE Barcelona’s programme.
Carlsen, BETBY’s global brand ambassador and a five-time World Chess Champion, remains a defining figure in the game’s history. Alongside him stands Nakamura, the current world number two and a dominant force across classical and online formats. Completing the line-up is Rozman, the most-followed chess content creator worldwide, whose reach has helped bring the game to a new generation.
Chess, Innovation, and Digital Culture
The activation reflects BETBY’s wider alignment with chess as a symbol of strategy, precision, and innovation. The game’s modern revival continues to gather pace, driven by streaming platforms, new competitive structures, and its growing presence within the esports ecosystem.
Carlsen’s recent victory at the Esports World Cup further highlights chess’s evolution into a mainstream digital spectacle, one that resonates strongly with modern betting audiences.
‘Leaders Choose Leaders’ Enters Its Next Phase
This appearance also signals a key milestone in the second phase of BETBY’s global campaign, Leaders Choose Leaders. The concept centres on excellence recognising excellence, whether in business, competition, or performance at the highest level.
By bringing together three distinct yet complementary figures, BETBY reinforces the campaign’s core message through action rather than words.
What to Expect at ICE Barcelona
The trio will appear at 12:00 pm on Day 2 of ICE Barcelona, 20 January, at BETBY’s stand 5K20 in Fira Barcelona Gran Via. Attendees can expect a live press conference, followed by exhibition matches featuring all three chess stars.
It offers a rare chance for delegates to engage directly with icons who have shaped both the competitive and digital sides of the game.
A Defining Moment at ICE Barcelona
With strategy, entertainment, and elite talent converging on one stage, BETBY’s ICE Barcelona activation promises to be one of the event’s defining moments. For chess fans and industry professionals alike, this is an appearance that sets a new benchmark for live engagement.
